At the heart of health and wellbeing for Central and North West London.
CNWL supports patients, staff and communities across 150 sites for the NHS Foundation Trust.
CNWL NHS Health Charity is the official charity for the Central and North West London NHS Foundation Trust - supporting people, projects and ideas which complement and enhance the NHS across 50 locations.
As part of their long-term vision, the charity looked to build upon their brand and evolve their proposition. Clarifying it in market and driving greater awareness with their audiences, generating income growth of £619k FY 2026-27.
“At the Heart of Everything we do” became a central proposition for CNWL and evolved into a heartwarming, friendly and emotive brand identity - engaging patients, staff and the community. It has stand-out and impact in the sector, raising greater awareness and donations.
In partnership with Black Bear Creative.
